VZ REAL ESTATE

The real estate industry has convinced itself and the marketplace that the more exposure a property gets during the sales process, the better the outcome. Paying for exposure through expensive property advertising presents two dangers: the loss of any upfront monies paid and the real responsibility of an eventual lower selling price. Some people say: “It is no secret that the greater the exposure a property has to the market, the greater the number of buyers who are aware of the listing.” While this may seem logical, it’s worth digging a bit deeper. For example, is there a level of exposure that does more damage than good? When marketing a property for sale, does it need expensive exposure? Scattered exposure to thousands of non-buyers can devastate the eventual selling price. Simply put, every person who sees a property, but doesn’t buy it further erodes the eventual selling price. Maximising the sale price of a particular property needs smart, effective and targete