To provide the best real estate service in Australia, based on the highest standard of ethics, values and client care.
In so doing, we will earn the loyalty and trust of homesellers and buyers, landlords and tenants who will become our lifelong clients and friends because we always place their interests ahead of our own.
This is our mission.
We will live up to it in everything we do. Our success will always be measured by the
happiness and loyalty of our clients.
THE KEY MARKET DRIVERS
What are the key economic fundamentals that
drive our property market?
Australia has one of the fastest population
growths in the western world. Based on conservative assumptions, Economists BIS
Shrapnel estimate Australia’s population will increase by 5.3 million within
the next 13 years. With an average of 2.5 people per household this translates
to a need for an additional 2.1 million new homes.
2)Construction of new housing
According to many analysts, Australia has a
shortage of new housing.This is not
true of all areas. For example there are pockets of oversupply such as
apartments in the inner city of Melbourne and house and land packages in some
new subdivisions in the outer suburbs.However, there is a constant shortage of housing in the popular inner to
Unemployment in Australia currently sits
under 6% which is far better than most other countries around the world. For
the property market to be adversely affected by unemployment we have to have a
substantial increase in the number of people losing their jobs and not being
able to meet their mortgage repayments thereby forcing them to sell. This is an unlikely scenario given
our strong economy and current low interest rates.
Interest rates are the lowest they have
been for many years. Low interest rates help the affordability of housing.
People today have greater buying power and a higher disposable income.
Consumer sentiment is something that is
hard to measure and generally reflects the mood in the market place. With the
change in government, coupled with low interest rates and a strong economy,
there are strong signs that higher levels of confidence are back in the
As you can see from the basic economic
fundamentals, Australia is poised for a property market that should continue to
rise over the coming years.
You mention you’re buying or selling property to one person and the next minute, you have everyone knocking on your door with advice. If buying and selling your home a few times made you an expert, we’d be out of a job! There are so many tall tales and outdated assumptions being told that it’s hard to know what is fact and fiction, so we’ve set out to bust some of the more common real estate myths we hear every day:1. Never sell in the winterThis is one of the most common myths that has been circulating for as long as I can remember. The assumption is that the only people who put their homes on the market when the weather is coldest are poor, desperate souls who will accept any price to pay for some firewood! This is simply not true. There are not specific months or seasons to sell property as Australia’s property market is active year-round (even during footy season!).2. Young adults have no hope of home ownershipThis idea that it’s ‘impossible’ for young people to buy their first ho…
Bait pricing hurts both sellers and buyers, and despite recent legislation changes aimed at preventing the practice, it is still rampant. Just as AFL coaches find ways to manipulate rule changes for their own benefit, real estate agents find ways around the new legislation to still engage in bait pricing to avoid confronting the truth with their clients.
The Monash Business School defines bait pricing as:
Advertising an item at an unrealistically low price as ‘bait’ to lure customers to a store or selling place.
Peter O’Malley, in his popular new book, Inside Real Estate, states that “when the market is strong, bait pricing by real estate agents is rampant. For a buyer, seeing a property promoted for $1.2 million or more but sell for over $1.5 million can be confusing. Is the market really that strong or are you being misled? That’s the question many unsuccessful buyers ask themselves as they leave auctions defeated again and again. Either way, it’s tough. To spend money on che…
By Lisa Hayden
“You can’t sell a secret you know.” This is a line given by thousands of agents to thousands of home-sellers in order to persuade sellers to splash out more and more money advertising their homes. The theory goes like that the more places you advertise your home, the more buyers you reach.
Of course, anyone who knows anything about basic marketing knows that such reasoning is nonsense because most buyers look in several places during their search for a home.
The main purpose of real estate advertising (and all agents know this because it’s one of the first things they are taught in ‘agent kindergarten’) is to increase the profile of the real estate agent – and, in these days of the “celebrity salesperson” to increase the profile of the salesperson.
Agents who tell sellers that advertising their homes at huge expense is necessary are either incompetent or dishonest. Most (probably about 90 percent) of the money spent by sellers advertising their homes is totally wasted.…